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DRAFT

What have you learnt through audience feedback?

What have you learnt through audience feedback?

When deciding on a target market for our trailer, we realised we had two. The first one is teenagers aged between 15-18 and our second is the older generation of about 40-55 years of age. We had two target markets due to the protagonist being a teenager meaning teenagers would be attracted to watching the film and also because our theme of mods would relate to the older generation due to them being  part of the mod era. This generation would want to watch the film to reminisce the 1960s due to the music in our trailer and the references to Quadrophenia.

Audience feedback is important as it is a way of getting opinions and views from people on our media products. We tried to gain as much feedback as possible throughout the process so that we could create a trailer that was targeted to both of our target markets. Without audience feedback we wouldn't have known what people other than our group members thought of our trailer, meaning it wouldn't have been closely related to our target audiences.

The two main ways of gaining feedback are by interview and questionnaires. Interviews can be one to one or by using focus groups, questionnaires can use different question types for example; tick boxes, number ordering and giving descriptions. 

Interviews and focus groups are beneficial as you can achieve: 

·         Personalised detailed responses

·         Can see the reactions and facial expressions of the viewer

·         Interact with the viewer to develop their answers.

The down side to using focus groups and interviews is that they can be

·         time consuming
·         a wide group of people may be hard to access

·         Spoken data can be difficult to process into graphs for results.

 Questionnaires are beneficial as they are

·         anonymous 

·         carried out individually

·         quick to fill out

·         easy to translate the data into graphs,

The down falls are that

·         the responder may not have fully understood the question so the answers may not be     what we were looking for

·          The viewer is restricted to the amount of detail they can give in their answer.

When gaining audience feedback we used both interviews and questionnaires. When interviewing, we used a focused group of five 17-18 year olds of both gender. We gave them a brief introduction to our trailer and then played it. Afterwards we engaged in a discussion with them asking a range of questions. The discussion went well as once we had asked a question we could ask them to explain and develop their answers. We videoed the focus group both watching the trailer, for their reactions and also the discussion after. We learnt a lot from the discussion and improved most of the negative points, for example they didn't like the positioning of the voice over so we moved it a little. (http://youtu.be/nU4eybaN0eQ a link to our focus group video)

We also had a trailer showing for around 30 people aged between 16-18 both male and female. During the screening we gave each viewer a questionnaire for them to fill out after watching. The questionnaire included seven questions in a range of tick boxes, circles and explanation questions. The viewing was very useful as the questionnaires gave us important information we could use to make improvements of our trailer. A benefit of this showing was that as well as the viewers being within our target audience, they were also media students meaning they're feedback was very relevant to the sound, miss en scene and editing.

Another way we gained audience feedback was by sharing our trailer from YouTube via social networking sites such as Facebook and Twitter. This was beneficial as we could reach a wider target audience other than people in our own age group and from our area. By sharing on YouTube, Facebook and Twitter we gained feedback in the form of comments and ‘likes.’  We learnt a lot from the comments as people gave their opinions on what was their favourite part and also included some constructive criticism for us to work on. However the videos we shared on Facebook could only be seen by our friends meaning the scope of the viewers wasn't as wide as it could have been. therefore we also shared them via twitter and YouTube as they could then be seen by anyone. 

After gaining all our audience feedback from the focus group, questionnaires and comments on social networking sites we configured a list of areas, both positive and negative, which were mentioned frequently.

Positives:

·         - Protagonist fitted well

·         - Blowing out smoke shot

·         - The two contrasting locations

·         - End credits

·         - The actors names being in the book

·         - Voice over

Negatives:

·         - Running in the dark

·         - Second voice over

·         - Muted sound at the end

 From this list it is clear there are more positives to negatives which is pleasing, however there were still some negatives. We tried are hardest to change the negatives, for example we changed the contrast of the running in the dark shots so they were clearer and we also edited the sound so that it didn't mute, instead we ducked it under the voice over. However the negative feedback on the second voice over we decided not to change because without it the first part of the voice over wouldn't make sense, and this part was seen as a positive by viewers.

Overall we learnt a huge amount from audience feedback because it was so varied and gave us a huge insight to what people other than our group members thought of the Fluoxetine trailer. It also helped us improve the trailer further by fixing some of the frequent negative points. Our audience feedback is important as we wanted our trailer to please our target audience and the only way to know if we were doing this is by showing it to them as we went. By doing this, as a group we feel as though the trailer fits the targets audience’s preferences and opinions well.

In what ways does your media product use, develop or challenge forms and conventions of real media products? (video)

In what ways does your media product use, develop or challenge forms and conventions of real media products?

How did you use new media technologies in the construction and research, planning and evaluations stages? (video)

The end of this video does not contain any images of clips as the iMovie we were using stopped working and did not allow us to make any more changes.

How effective is the combination of your main product and ancillary texts?

How effective is the combination of your main product and ancillary texts?

How did you use new media technologies in the construction and research, planning and evaluation stages?

How did you use new media technologies in the construction and research, planning and evaluation stages?

To successfully create our final media products for our trailer Fluoxetine we used a variety of new media technologies.

For some of the media technologies we used we had experience from AS level media for example I movie and YouTube however others were completely new such as Wix.com and Blogger.com. Thereforewe had to learn new skills however as a team this wasn’t too difficult.

iMovie

The main technology we used was Imovie on the Apple Macs, we decided to use this program as we had previous knowledge and knew it created well presented professional looking  edits. We used I movie for the construction and evaluation stages of creating the trailer. I movie was used to import our footage and edit into the final trailer using tools such as cropping, adding text and using filters to change the colour to black and white. We had used I movie in AS so had a good understanding of it however there were still skills we learnt such as the stabilization feature which was good for our beach shots because it was so windy when filming.

I movie was mainly used for the teaser trailer however we also used the software to create the website background and our evaluation questions. This was due to us knowing how to use it and so to keep all our A2 media tasks consistent in the way they looked.

YouTube and Vimeo
These are both video sharing websites; we used them in our research and evaluation stages. In the research stage they were used to search current trailers of our genre, such as Quadrophenia and The Weekender. We used the trailers we found to gain as much understanding of the genre as possible by doing deconstructions of them. Also in the research stage we looked at popular artists of the MOD era and watched their music videos for 60s inspiration such as The Who and The Beatles. We also looked at current artists music videos who are inspired by the mod era such as Jake Bugg.

We used the video sharing websites in the evaluation stage to publish our first draft of the trailer and the final cut.This was to gain feedback from a wider audience to see what they liked and what improvements should be made. YouTube and Vimeo were appropriate for this as we could count the views our videos had, people could ‘like’ or ‘dislike’ thev ideos and also leave comments. This was useful us when making sure our trailer was suited to our target audience correctly.

Microsoft Word
Another software we used was Microsoft word; this was used in the construction stages to create the anchorage for the trailer. On word we created the extra pages to add in the book with our actors names on. We created these by importing pictures and adding text, we then edited them to make them look like a newspaper article so they fitted into the book. We printed the pages off and slotted them into the book to make it look as though they had been printed into the book. This worked well as our group had a vast amount of knowledge using Microsoft word meaning we could edit the page to look realistic.

We also used word to create the banners used in our trailer for the reviews. We created these by using coloured textboxes and adding text, we then changed the font and the angle. An advantageof creating them in word was that they could easily be imported into I moviemaking the teaser trailer look professional and neat.

Cameras

We used both still and moving imagecameras. The still image camera was a Sony Alpha SLR 330 and was used in theplanning stage to take location shots. The SLR was also used in theconstruction stage to take photos for the poster background; the advantage of usingsuch a high quality camera meant the tablets were in high definition which isimportant as the poster needs to look as professional as possible. The moving image camera  was used throughout the construction stage to film all our footage for our trailer. Both cameras were hand cameras so lightweight and easy to use, meaning we could achieve a variety of angles andshots with them. When using both cameras we used a tripod to steady the camera and make sure all the shots were horizontally straight.

Blogger

One of the major parts of ourevaluation stage was keeping a blog throughout all three stages of research,planning and construction. We created our blog on blogger.com and updated it asmuch as possible. Things we blogged about included research into our genre suchas key artists and icons in the 1960s, planning such as our storyboard andshooting script and also updates of the trailer and websites such as our firstdrafts. The bog was simple and easy to keep as we could use text and images tocreate a post then publish it onto our blog. Blogger.com also gave us the feature to edit the blogs appearance such as change the background, text andlayout. This was beneficial as it meant our blog was closely linked to theFluoxetine trailer as it included similar text and images of our footage.

Wix

To create our website for our trailerwe used wix.com which is a website that helps set up and design websites. Weused it because it is simple and basic to use however creates professionallooking pages. To start with we chose a template which we would then alter tomake it related to Fluoxetine. We started by putting in the title and someinformation such as ‘coming soon,’ ‘A Chemical Productions film’ and ourtagline. We then had to choose to have an image as the home page background orto use a video imported from YouTube, either our trailer or a selection of ourfootage. We chose to create a mini video for the background as we felt we hadenough spare footage to use and that it would make the home page moreinteresting due to it being a moving image. Next we finalised the home page byadding in some reviews over the mini video, changing the tab links and creatinglinks to our social networking sites, Twitter and Instagram and also our blog. Althoughwe had never used wix.com we learnt how to use it quickly by experimenting andwatching tutorials, which helped us make the website look as professional and realisticas we wanted it to look.

Google
In the research stage we used internet search engines such as Google to search conventions of our youth culture genre and to find current films of the same genre. We also used Google when creating our film website as we looked at existing film websites and posters and also the conventions of them. This helped with the research stage tremendously as it meant we gained a wider knowledge of our genre meaning we could create the trailer either fitting to conventions or challengingthem. It also meant we found other youth culture films in which we hadn’t heardof either because they were older or due to them being not well known such as Cherrybomband Ginger Snaps. 

Windows Paint
We used the Windows software Paintfor a few parts of the project such as website and poster deconstructions whichare published on the blog. We used paint because it’s a very simple and basicprogramme which doesn’t need any expertise. It was suitable for thedeconstructions as all that was needed was text and arrows pointing todifferent parts of the print screened image.

Another task which we used paint forwas when we created the mod sign to go into the ‘O’ of Fluoxetine. We needed touse paint as once we had saved the image it had to be edited to have a transparentbackground. This was simple to do in paint and once done it needed to be savedas a ‘png’ file so it could be successfully imported into iMovie.

Dafont

To keepconsistency throughout all our media products we needed a title font whichsuited our genre and time period of the 70’s. To find an appropriate font weused the website Dafont.com where you can download different fonts from thedefault ones on Microsoft Word and iMovie as these are too basic and wecouldn’t find one which we thought would be suitable. After searching throughthe selection available on Dafont.com we found one we liked called Mouse Deco.We downloaded it and imported it into our trailer to see if it looked suitable,once we had tested it, we changed all our title fonts to Mouse Deco. Thisincluded the poster text, website text and trailer text. We hadn’t usedDafont.com before however we didn’t need previous experience to know how to useit as it was as simple as downloading the font and then applying it inMicrosoft Word and IMovie.

Social Newtworking Sites
For part of the evaluation stage weused social networking sites to share our video from YouTube so we could gainfeedback from a wider target market. Social networking sites we used includedTwitter, Facebook and Instgram. Fluoxetine has its own twitter account which weupdated as we went along, we also posted links to our trailer which wasuploaded to YouTube so people could watch and either tweet us back or commentunder the video on YouTube. Facebook was used by our group members to share theYouTube video among our friends to that our trailer had more views andopinions. Between Facebook and twitter we read through the feedback we weregiven and made changes. These social networking sites were really beneficial asit gave us a platform to share our videos to people we didn’t know in otherages groups and countries. All group embers had previous knowledge of thesocial network sites meaning they were easy to set up and manage.

Instagram was used to share picturesof our trailer as it was being filmed in all our locations. Again we hadprevious knowledge of this site so managed it well and made it look neat andprofessional, as though fluoxetine was a real trailer.

Presentation on Research and Planning

This is a presentation of our research and planning, below is a link:

FLUOXETINE PRESENTATION

Improvements

Some of the improvements made to our first draft include:
These improvements have come from audience feedback, through film viewing, and our own increased knowledge.

1. Adding the banners instead of 'star' shaped text boxes. This still creates the theme of a comic book aspect to our trailer which conforms to the 60s theme we have used.

2. Changing the sound. In our first draft we have the sound cut out when the protagonist talk, however we have now changed this so that the soundtrack fades out as he talks.

3. Book turns. The original first draft includes book page turns, but the final draft now includes books turns we have created which say 'Starring Harry Littlefield' and 'Adam Riley', as well as the original ones.

4. Title. The title is now shown over a clip of the boy walking and it includes the Royal Air Force Roundel in the 'O' of 'FLUOXETINE', this is a common symbol relating to the Mods.

5. Final two clips. We have used two clips at the end which contrast in colour and meaning. The first clip is bright and is an establishing shot of Sheppy, representing a good point in his life. The second clip is dark (at night) and represents a bad place in his life, another establishing shot is used, but this time of Brighton. These opposing clips show contrast of the points in his life.

FINAL TEASER TRAILER

Here is our final teaser trailer.

FINAL POSTER

Here is our final poster:

Audience feedback

Here is a video of us gaining audience feedback from a viewing of our trailer. The viewing consisted of year 12 media students, both male and female. The age of the participants fitted the target audience and we felt that the media students would have a greater knowledge of the film industry and therefore provide better feedback. We also had another larger viewing for our trailer and for us to gain more audience feedback.
Some of the feedback we gained from this viewing was to change the sound as it was too quiet at the start. However, the audience felt that the genre (Youth Culture) was clearly presented in the trailer.

http://youtu.be/nU4eybaN0eQ

The Kuleshov Effect

The Kuleshov Effect is a film editing (montage) effect demonstrated by Russian filmmaker Lev Kuelshov in the 1910s and 1920s.

Concerning emotional resonance in cinema the Kuleshov Effext is an important concept. It rests on the theory of montage and the effect that film editing has on evoking emotions from a viewer.It is not simply the content of a scene or the expression on the character's face, but the way in which images are cut together can induce a feeling from the audience.

Below is a clip of the Kuleshov effect.

In our trailer we have used this in several ways. One scene when the Kuleshov Effect is shown is when the boy is taking drugs again the wall, the smoking scene and the running scene. All of these were not filmed in Brighton but due to the miss-en-scene, such as props and costuming, it gives the illusion that he is in Brighton.

Audience viewing questionnaire results

These are the results from out trailer viewing session. The viewers were between 16-18 and were both male and female.

As a group we are pleased with the results as there are none which are negative as more than 80% understood the story line and that it was the 60s being represented. It is also pleasing that 100% of the viewers said they would want to watch the film after seeing our trailer.

 The viewers guessed the certification wrong as 85% guessed it was a 15 however we rated it an 18. Its not an issue they didn't feel it was an 18 because its only a trailer which conventionally wouldn't show the worst parts of a film.

Representation in our Trailer

Representation is “the way in which ideas, objects, people, groups and life-forms are depicted by the mass media [and] is the method used by the mass media to create meanings.” (Price)

“A stereotype is a label which involves a process of categorisation and evalua-tion… an easily grasped characteristic (usually negative) is presumed to belong toa whole group…”(O’Sullivan, Dutton & Rayner)

Perkins (1979) argues that:

1.some stereotypes are positive ( “The French are good cooks.”)

2.they are not always minority groups or the less powerful

3.they can be held about one’s own group

4.they are not rigid or unchanging

5.they are not always false

Perkins suggests that stereotypes are not always negative and sometimes contain a grain of truth. This relates to our trailer as stereotypes feature throughout. One stereotype shown in our trailer is 'teenagers', the protagonist conveys several stereotypical aspects of a teenager, such as the idea that teenagers take drugs and drink. He is conforming to these ideas of teenagers, however, the narrative of the trailer allows the audience to be empathetic towards the protagonist and understand why he is taking part in these activities. Another stereotype depicted in our trailer is Mods, a common image which represents Mods is a violent gang. However, the image illustrated in our trailer is towards to fashion aspects of the Mods, shown through clips of the boy imitating style, seen in the 'MODS!' book, by wearing a suit and parka. 

Representation of Youths

A convention which we have developed in our trailer is the common representation of youths. In our trailer we have shown the boy with his hood up in the scenes when he is misbehaving, a common impression that all teenagers wear hoods and rebel. We have conformed to this stereotype in these scenes as it represents his behaviour and hides his identity while he is taking part in the antisocial activities, such as kicking over bins and throwing things. This convention can be seen in films such as Kidulthood and 8 mile.

Film Awards (why we used them)

Founded in 2000, the East End Film Festival is one of the UK’s largest film festivals. EEFF’s mission is to discover, support, and exhibit pioneering work by global and local independent filmmakers, and to introduce viewers to innovative and challenging cinematic experiences. The festival showcases hot new talent and homegrown films alongside larger independent releases and special events.



 

 

 

 

 

 

 

 

 

 

 

 

 

The South by Southwest® (SXSW®) Conferences & Festivals (March 8-17, 2013) offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery.

Poster deconstruction - Submarine

1.) Title - The title is centralised however not in the middle of the poster, it is quite low down just above the billing block and actor and directors names. It being placed here works well as it means all the text is in one place and it is just below the main protagonist's face on the image. The colouring of the text (orange, white and red) is unclear why its that colour unlike This is England where the colours are linked to Engalnd. One reason they are these colours could be because they stand out against the cyan blue background.
2.) Newspaper Reviews -  The 3 reviews from well known newspapers and magazines are in a line and centralised. Each group of text is also individually centralised with the source of the quote underneath. The review text is in black and the source is in colour, which relates to the 3 colours of the title, however in a different order. This works well as it makes the bold colours of the title more relevant.
3.) Directors name - The directors name on this poster is larger than the actors which usually happens when the director is more famous than any of the actors used in the film. It goes well where it has been placed as it reads just after the title. the lettering being in white also matches with all the other text used underneath the title over the image, which keeps it all quite simple and easy on the eye.
4.) Actors names - Challenging a convention of film posters, this poster hasnt made the actors names big and bold, instead they are under the title and the directors name in a smaller less bold font. This could be due to the actors starring in the film not being very well known therefore they dont need to stand out, they just need to be included. There are 5 actor names incldued on the poster in one line, this looks aesthetically pleasing as it looks neat and fits to the edges well, however they are slightly difficult to read because they are written in one line.
5.) Image of protagonist -  The image of the protagonist is really interesting as he is alone, in other youth culture flim posters we have looked at, the main character is always central however other characters are included smaller on the poster. The expression on the boys face is very plain and innocent and he looks quite young in the photo as hes in a school uniform which is clear from the shirt and tie and his age.
6.) Producers opinion - The producers opinion which is right at the top of the poster is unusual on a film poster however gives more credit to the film and goes well with the newspaper reviews just below.
7.) Billing block - The billing blocks font is the typical small thin lettering with varies of letters in and out of capital. The block is quite thick and square looking as it hasnt been stretched right out to the edges however this may have been done so that it doesnt go wider than the protagonists body in the background image.
8.) Production company images - The amount of production company logos on a film poster varies, some only include a few however this poster has aboutn nine. All nine logos are kept together underneath the billing block which looks neat and round of the billing block well.

Poster deconstruction - This is England

1.) The title is entirely centralised in a bold font and written in capitals. It is cleverly coloured so each word is red white or blue, which is related to the Union Jack, the flag of England. The title is made out to look as though it has been graffitied onto the corrugated metal background.
The bold font makes it easy and clear to reading also matches the genre of drama as its making a statement.

2.) The image used on the poster suits the theme and genre really well, it also gives a good impression on the film. The image shows a variety of main characters and supporting ones. The main character is the young boy who in the line is central which is a convention of a film poster.Each teenager in the image is posing differently and it doesnt come accross as though it is a posed photo, it looks how you would expect that group of people to stand.

3.) The film awards are located at the very top and centralised, the 3 award logos show which awards This is England won from the British Independence and Rome Film Festival awards. They give credit to the film and show off how good it is. Therefore they have been placed where they can be seen. Also the logos are well known meaning by looking at the poster people will be able to recognise it has won awards without having to read them.

4.) Under the film award logos there are 3 review quotations. The 3 reviews quote the review, say where its from and two of the show how many stars it was rated. the reviews being at the top and central make them easy to see and by using actual stars the reviws can be uderstood without actually needing to look at them. They are also placed well on the poster as they are just below the awards which means all the opinions on the film are kept together.

5.) The billing block is in typical small, thin writing as it contains everything which has to be out of the poster, however isn't as important as the title, image, tag line and actors. There's two billing blocks on this poster, one is central and contains all the names and production companies needed to be included, as well as some of their logos. There is another smaller billing block bottom right centralised with the 'Universal Music' logo and some text about the sound track. The two billing blocks work well as it means the centralised one is smaller meaning there can be more room in the poster for more important features.

6.) This is the age certification of the minimum age allowed to watch this film. Conventionally certification is placed in a bottom corner, however on this poster it is just underneath the title which is in the middle. The certification isn't very clear as it is white text with a transparent background against a grey/white blue background.

7.) 'A film by Shane Meadows' is an important like as Shane Meadows wrote and directed the film. It is written as though it has been sprayed onto the corrugated metal which makes it authentic and closely links it to the theme of the film as its about youths and crime. It being placed underneath the title means it is read straight after, which is appropriate as it is quite important as the name of the director is a main convention of a film poster.

8.) The tag line is above the title which is challenging a convention of a film poster as they are usually under the title so they are read second. The tag line is in the same font and affect as the title but in black, so it still looks as though it is printed onto the corrugated metal. The tag line is short and is in two parts. 'Summer 1983' is a statement giving the viewer a clear idea of the time period its set in, the second part 'a time to stand out from the crowd' indicates its going to be about youths who are all trying to standout, meaning doing things they'll get in trouble for.

9.) This shows the website address (www.thisisenglandmovie.com) It is part of the billing block however at the bottom and centralised. It is also in a bigger and slightly bolder font so it is more noticed.

Audience profile

We created an audience feedback of typical people who would enjoy our trailer. We had two different people, a younger boy called Tom who would watch the film and feels it is similar to his life now and Paul who is older and would enjoy it to reminisce of when he was young and like that.

























We also looked into parts of our trailer each of our typical viewers would like:
Tom...
• Smoke being blown out
• Boy and girl falling onto bed
• Drug taking
• Running through Brighton

Paul...
• Reference to Quadrophenia
• Vesper scene
• Pictures in the mod book
• Non-diegetic sound track of 60s rock

Branigan's Theory

Branigan thought that people tend to remember stories in terms of “categories of information” and that narrative is an “activity that organises data into a special pattern which represents and explains experience”:

1.introduction of setting and characters

2.explanation of state of affairs

3.initiating event

4.emotional response or statement of a goal by the protagonist

5.complicating actions

6.outcome

7.reactions to the outcome

Our trailer applies to this theory as many of the main features are shown in our trailer. The introduction of setting and characters is shown in our trailer through shots such as the establishing shots of Sheppy and Brighton, and the medium shot of the boy and introducing shot of his friend. The explanation of state of affairs is shown is the voice over as this tells the audience about what is happening in the film. The initiating event is the boy and his father moving to Brighton and emotional response by the protagonist is shown by him misbehaving. Complicating actions include the boys actions such as taking drugs, drinking and showing violent behavior. the outcome and reaction to the outcome are not shown so that the audience are left guessing and will be more likely to want to watch the film.

Website homepage

We have recently added the film award logos and film review quotes to the homepage of our website. We were inspired to do this after looking at other film websites, such as the Electrick Children film website.

Below are images of the film reviews which are shown on our website and in our trailer.

Here is an image of our final homepage with the film awards and film reviews added.

Film reviews in the trailer

After attempting several film reviews in the film, we decided to use the banners (shown below). These provide the trailer with a 'comic book' aspect and zoom in and out when shown. We changed one of the reviews to say 'A GENUINE REPRESENTATION OF TODAYS YOUTHS' as this includes the teenage audience and the other one, 'BEST MOD FILM SINCE QUADROPHENIA', draws in the older adult audience.

Conventions of a film website

Whilst creating our film website we looked at current films of the same genres websites to see what inspiration we could get and what conventions we wanted to match or challenge. Some typical conventions of a film website are as follows;
• Film title
• Background image from the movie
• Large movie logo- usually centralised
• Release date
• Tag line
• Main actor names
• Links to other pages (extras)
• Links to social networking sites (Facebook, twitter, YouTube, Flickr, Instagram)
• Working title logo
• Link to the trailer
• Certification
• Links to review

Some examples of film websites we looked at were;
- Les Mis
- Life of Pi
- Electrick Children
- Fish Tank

Final production company

After previously researching a variety of production companies we finally decided to use Film4. This was because they are known for backing British films and films with low budgets, which would fit well with Fluoxetine Film.
Film4 is closely linked to Channel4 which is a terrestrial tv channel aimed at a middle to young generation. We did some research into channel 4 and they're target audience, some of the results we found are included below:
The images below were provided by Channel4 and are about the content shown on Channel4 and people's views on the channel and its sub channels such as Film4, E4, More4 and 4Music.
These images were really useful when helping us decide which production company to use as we need to make sure it is suitable for our trailer.

Evaluation question 4 plan:

How did you use new media technologies in the construction and research, planning and evaluation stages?
-before writing my evaluation question answer I came up with a plan of all the the new media technologies we used throughout creating our trailer, which stages in the process they were used and for what reason they were used.

iMovie
- Construction, evaluation
Create trailer, website background and evaluation film.

Youtube & Vimeo
- Research, Evaluation
To look at current trailers, tutorials and to publish our drafts of our trailer for feedback.

Microsoft word
-Construction
To edit our posters, to create the pop up banners and printed book pages.

Cameras & equipment
- Construction
Slr camera to take location shots and photos for the poster back grounds. Video cameras to record the footage to be edited for the trailer.

Blogger.com
- Evaluation
To blog all our progress and decisions of our trailer progress.

Wix.com
- Construction
To create the website for our ancillary task.

Google (search engines)
- Research
To search conventions of our genre and find films of the same genre

Social networking sites
- Evaluation
To share our trailer uploaded to youtube to get feedback

Dafont.com
- Construction
To download a font which suited the era and could be used in every task.

Paint
- Construction
To create the website deconstruction and the images which went into iMovie