Monday, 18 March 2013

Poster deconstruction - Submarine

1.) Title - The title is centralised however not in the middle of the poster, it is quite low down just above the billing block and actor and directors names. It being placed here works well as it means all the text is in one place and it is just below the main protagonist's face on the image. The colouring of the text (orange, white and red) is unclear why its that colour unlike This is England where the colours are linked to Engalnd. One reason they are these colours could be because they stand out against the cyan blue background.
2.) Newspaper Reviews -  The 3 reviews from well known newspapers and magazines are in a line and centralised. Each group of text is also individually centralised with the source of the quote underneath. The review text is in black and the source is in colour, which relates to the 3 colours of the title, however in a different order. This works well as it makes the bold colours of the title more relevant.
3.) Directors name - The directors name on this poster is larger than the actors which usually happens when the director is more famous than any of the actors used in the film. It goes well where it has been placed as it reads just after the title. the lettering being in white also matches with all the other text used underneath the title over the image, which keeps it all quite simple and easy on the eye.
4.) Actors names - Challenging a convention of film posters, this poster hasnt made the actors names big and bold, instead they are under the title and the directors name in a smaller less bold font. This could be due to the actors starring in the film not being very well known therefore they dont need to stand out, they just need to be included. There are 5 actor names incldued on the poster in one line, this looks aesthetically pleasing as it looks neat and fits to the edges well, however they are slightly difficult to read because they are written in one line.
5.) Image of protagonist -  The image of the protagonist is really interesting as he is alone, in other youth culture flim posters we have looked at, the main character is always central however other characters are included smaller on the poster. The expression on the boys face is very plain and innocent and he looks quite young in the photo as hes in a school uniform which is clear from the shirt and tie and his age.
6.) Producers opinion - The producers opinion which is right at the top of the poster is unusual on a film poster however gives more credit to the film and goes well with the newspaper reviews just below.
7.) Billing block - The billing blocks font is the typical small thin lettering with varies of letters in and out of capital. The block is quite thick and square looking as it hasnt been stretched right out to the edges however this may have been done so that it doesnt go wider than the protagonists body in the background image.
8.) Production company images - The amount of production company logos on a film poster varies, some only include a few however this poster has aboutn nine. All nine logos are kept together underneath the billing block which looks neat and round of the billing block well.

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