Poster deconstruction - This is England

1.) The title is entirely centralised in a bold font and written in capitals. It is cleverly coloured so each word is red white or blue, which is related to the Union Jack, the flag of England. The title is made out to look as though it has been graffitied onto the corrugated metal background.
The bold font makes it easy and clear to reading also matches the genre of drama as its making a statement.

2.) The image used on the poster suits the theme and genre really well, it also gives a good impression on the film. The image shows a variety of main characters and supporting ones. The main character is the young boy who in the line is central which is a convention of a film poster.Each teenager in the image is posing differently and it doesnt come accross as though it is a posed photo, it looks how you would expect that group of people to stand.

3.) The film awards are located at the very top and centralised, the 3 award logos show which awards This is England won from the British Independence and Rome Film Festival awards. They give credit to the film and show off how good it is. Therefore they have been placed where they can be seen. Also the logos are well known meaning by looking at the poster people will be able to recognise it has won awards without having to read them.

4.) Under the film award logos there are 3 review quotations. The 3 reviews quote the review, say where its from and two of the show how many stars it was rated. the reviews being at the top and central make them easy to see and by using actual stars the reviws can be uderstood without actually needing to look at them. They are also placed well on the poster as they are just below the awards which means all the opinions on the film are kept together.

5.) The billing block is in typical small, thin writing as it contains everything which has to be out of the poster, however isn't as important as the title, image, tag line and actors. There's two billing blocks on this poster, one is central and contains all the names and production companies needed to be included, as well as some of their logos. There is another smaller billing block bottom right centralised with the 'Universal Music' logo and some text about the sound track. The two billing blocks work well as it means the centralised one is smaller meaning there can be more room in the poster for more important features.

6.) This is the age certification of the minimum age allowed to watch this film. Conventionally certification is placed in a bottom corner, however on this poster it is just underneath the title which is in the middle. The certification isn't very clear as it is white text with a transparent background against a grey/white blue background.

7.) 'A film by Shane Meadows' is an important like as Shane Meadows wrote and directed the film. It is written as though it has been sprayed onto the corrugated metal which makes it authentic and closely links it to the theme of the film as its about youths and crime. It being placed underneath the title means it is read straight after, which is appropriate as it is quite important as the name of the director is a main convention of a film poster.

8.) The tag line is above the title which is challenging a convention of a film poster as they are usually under the title so they are read second. The tag line is in the same font and affect as the title but in black, so it still looks as though it is printed onto the corrugated metal. The tag line is short and is in two parts. 'Summer 1983' is a statement giving the viewer a clear idea of the time period its set in, the second part 'a time to stand out from the crowd' indicates its going to be about youths who are all trying to standout, meaning doing things they'll get in trouble for.

9.) This shows the website address (www.thisisenglandmovie.com) It is part of the billing block however at the bottom and centralised. It is also in a bigger and slightly bolder font so it is more noticed.