Current Representations of the 60's

Volkswagen Beetle 60s inspired campaign

The Volkswagen Beetle advertisement campaign has clearly been inspired by the 1960's era. They have used images of a 60's girl next to a beetle, the mod circle and a 60's look poster. This allows the audience to visualize the 60’s and shows how influential the era was. By using this era Volkswagen Beetle is attempting to create a ‘timeless’ look for their car showing how it has evolved over time but was initially for this period. 

Article from Boohoo Stylefix 

 “Mod Life- The ever popular era, the 1960s is back. Taking inspiration from the 60s librarians, Anna Sui, teamed checks in blue with skirts and jackets creating preppy looks. Clean lines at Marni reminiscent of Vidal Sassoon, with bold blocks of colour and hints of hounds-tooth seen across catwalks. Acne went for a more laid back, mod style, which is set to be THE way to wear the trend, whilst Dsquared opted for Elizabeth Taylor style glamour.”

http://www.youtube.com/watch?v=cdjbvC3pjBI

Article from Style magazine

This is an article about mod fashion and how it is becoming increasingly popular again. The article also gives examples of inspirational people from that era. The article is closely related to our trailer because we are using the current time period but incorporating characters still fascinated and influenced by the mod era.