Our film is about finding happiness within yourself and being accepted in society. We started to explore the idea of depression and seclusion and how it can make you feel, however we felt we wanted the title to reflect finding happiness instead of the dark times. We then researched about treatments for depression and anxiety; we found that Fluoxetine was a commonly used prescription drug that increased your serotonin level, therefore increasing happiness, and we agreed that it reflected the film well.
After chosing the title name of 'Fluoxetine' we experimented with different fonts. When chosing which fonts to test we researched into 1960/70s film posters and album covers. After trying out a range of fonts we chose these three as our favourites due to them being relevant to the name as its a drug and also them looking similar to old film posters of the relevant era.
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